Selling on Shopify vs. Etsy vs. eBay – Test for the Best

Selling on Shopify vs. Etsy vs. eBay – Test for the Best

If the idea of earning money by selling on a website runs in your mind, then the first thing you need to do is to choose the most trending website. There are several comparisons such as Shopify vs Etsy, Shopify vs eBay, Etsy vs Ebay, Etsy vs Amazon and many more. Among all these, it’s hard to find the one which will bring you benefits. Some several parts and aspects make these sites different. One has a strong customer base, whereas one has better listening, there are tons of such places where you can sell. But to make it easier for you, we will discuss the various aspects of each site compared to others. Even though there are plenty of options where you can sell, Shopify, Etsy, eBay, and Amazon are trending. Here are some aspects:

There are several aspects like customer base, seller fees, and quality of the products. Here you will see how each of the sites makes a difference.

Also check our other articles, where we compare other online marketplaces by clicking here.


1. Customer base

ShopifyShopify is one of the trending online marketing places at this moment; it has over 1.2 million active users from around 175 countries. But when you start your business with Shopify, you need to take care of your marketing and advertisements.

Etsy – It has near about 45.7 million active users. Etsy brings a ready-made customer base for sellers, which makes it easier for them to sell products.

eBay – It has over 167 million active customer base, which is excellent for an auction site.

Amazon – Amazon is the most significant selling place, with more than 310 million active customers worldwide.

Now, if you look at Shopify vs. Etsy, these two have a customer smaller customer base than the rest. But the winner between these two is eBay in this aspect.

But when it’s Etsy vs. eBay, then the winner is eBay with 167 million users

In Etsy vs. Amazon, here it is amazon wins.

Do you still want to know who wins the show of selling on Etsy vs. eBay in this aspect? Well, eBay wears the crown of the winner with 310 million users.

2. Selling fees


Shopify is mostly for merchants who can subscribe to a particular option as there are variants of Shopify. Based on a few things, sellers need to understand the importance of the functionality they want and how many products they can sell. That is how they will know which plan will work best for them. Here are the subscriptions plans Shopify have for its sellers after 14 days of a free trial

  • Basic – $29 per month
  • Shopify – $79 per month
  • Advanced Shopify – $299 per month
  • Shopify plus – It is for high volume merchants, enterprise offering for them.


Etsy doesn’t charge any subscription fee or anything like that. Merchants only need to pay the necessary three main fees. Because of the transaction fees after a certain amount, it sometimes could be expensive than Shopify. But Etsy does not have any hidden charges, and sellers don’t have to pay for SEO experts, web designers, and other things to boost a store’s functionality.

Here are the main three fees a seller needs to pay in Etsy:

  • Transaction fees – On every purchase merchants need to pay 5% as a transaction fee
  • Listing fees – $0.20 for each item that will be in the list for next four months
  • Payment processing – On every purchase, it is 3% + $0.25


eBay charges from sellers in various parts. With every step, the payment might get higher. Here is a list of fees a seller needs to pay.

  • Insertion fee – sellers get 50 insertions free per month, but after that, they have to pay $0.35 for each insertion.
  • Final value – After the sale of a product, eBay charges a percentage according to the final sell price of that product.
  • Payment processing – If you use managed payments to pay, you don’t have to pay any processing charges because it already includes in the final value. But for PayPal users, they have to pay $0.30 in addition to 2.9% of the total selling price.
  • Listing update fees (optional) – It is a voluntary thing, which means you will have to pay extra for any updates in the listing like changing the font, setting a minimum price, etc.
  • Amazon – In amazon, sellers have to pay several charges for their fulfillment methods. But those are not enough as there is more to pay.

Here is a list of fees:

  • Individual per item fees – For an individual seller Amazon charges $0.99 per unit sold
  • Professional fees – For professional sellers, amazon charges $39.99 per month as a subscription fee
  • Refunding fees – If any customer refunds your product, you will have to pay either $5.0 or 20% of the charge of refund.

Amazon is expensive than all of the other sites, but when you observe, you will notice that Amazon is doing everything like storing, packing, shipping, etc. It gives you time to look into other areas of work while fulfilling your orders. The price you pay is worth the effort amazon gives.

3. Quality of the product 


In Shopify, you can sell anything you want. If you’re going to start a small business, you can do it here. Big brands are selling as well. You can sell physical products as well as digital products using apps, as there are no restrictions over products. All you need is to make an impressive exposure to create a strong customer base.

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Artists or people who get attracted to art prefer Etsy. Etsy has some rules and restrictions over the selling products. After the first line, it is not hard to understand what kind of products does Etsy have, and sellers need to follow those rules. People prefer Etsy for handmade goods mostly. Otherwise, you can sell craft supplies, handmade goods, even things aged more than 20 years.


eBay lets the seller sell whatever products they want regardless of the quality of the product. But yes, of course not the illegal products. From new products to second hand or used products eBay is a platform where a seller can sell both types of products. But for used goods, people mostly prefer eBay over anything as it is one of the best online market places where sellers can sell everything. Also, people can buy used products at a low price, which attracts them most. However, when you sell used products on eBay, you might have a little control over the price as most of its active customers will bargain, and that is how this market place works. Overall it is a reasonable site where there is no barrier to the quality of the product you can sell whatever you want.


Amazon is the most central market place at the moment. In this particular one, quality does matter and it restricts sellers from selling wrong quality products. Buyers who want to buy new fresh products always prefer amazon over any other sites because of the quality products and price rates. Even though it also has an option for sellers where they can sell used goods. For second-hand books, customers have great faith in amazon, so for used products, books are better selling options than any other thing. Also, here the seller gets full control over the final price.

The Two Comparisons

After all these long discussions about the good and bad sides of online marketing places, sellers now have a clear idea about each of them. When it comes to Shopify vs. Etsy, the first comparison that takes place is that Shopify is an eCommerce market place where sellers can sell all kinds of goods. But on the other hand, Etsy is a creative marketplace where sellers can sell only handmade, craft, or vintage products.

Now coming to Etsy vs. eBay, the customer base Etsy has is good, but the customer base eBay has is too good. Etsy has restrictions over selling products, which eBay doesn’t. Selling on Etsy vs. eBay is not hard if you are sure about your business.

Comes eBay vs. Amazon, it is probably the most significant comparison in this article. Both eBay and Amazon have a massive number of active users. Still, when it comes to buying new products customers prefer amazon because of the quality, also it might charges a bit more but does most of the work for the seller and let them control the pricing. Whereas eBay is preferable for used goods, but if it is about second-hand books, then Amazon still has a better selling rate than eBay.

The last but not the least is Etsy vs. Amazon, well apart from charging a lot for the goods people can sell, everything is different about the two of these. But in every aspect, Amazon is better and more straightforward for sellers to grow their business.


When it’s Shopify vs. Etsy vs. eBay vs. Amazon, all these sites have their particular pros and cons. Now that you have all the knowledge you need to get your virtual business growing, you can easily choose the one. Or you might have decided on the site.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

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